Price Promise Terms

There’s no need to search the internet for the best price on your gold bars and loose bullion coins.

At Direct Bullion we are proud to offer the industry’s first and only Price Promise!

We hope that by giving you unbeatable value every time you make a purchase from us that you will become a client for life. With this in mind, we will happily match or beat any quote you have from a competitor!*

Our Price Promise along with our Gold Standard Customer Service is what makes us London’s Number 1 Bullion dealer and makes purchasing gold an easy and stress free decision.

To request a price match please call 0800 055 7050 before making a purchase.

Ts & Cs

Price promise terms and conditions

  • We'll match our competitor’s* current UK website price.
  • The competitor’s item must be brand new, identical to ours, and offered on the same terms.
  • We and the competitor must have stock ready for delivery.
  • We must be able to verify the competitor’s price and stock position.
  • We’ll match the price of an item; not delivery charges or other services.
  • Cannot be used with any other offer.
  • Silver, Platinum and Palladium are excluded from this price promise.
  • Gold and Silver graded coins are excluded from this price promise.
  • The buyer cannot be an employee, relative or anyone otherwise connected to or associated with the competitor in which the price promise is being undertaken.
  • We will match the cheapest price found from the competetiors* with a further discount off the competitors* price.

* Competitors list: ATS Bullion, Bullion By Post,, Gold Made Simple, Royal Mint Bullion and Sharpes Pixley.

Why buy from us?

Gold Standard Customer Service

Free insured delivery on all UK orders

Spears 500 recommended

Low margins

Feefo 5*

Price Promise

What our customers say

Absolutely top draw service

Mr Newnham - 5 month ago

2017 1oz 24ct Gold 'Queens Beast - Griffin'

From start to finish I've been majorly impressed. Second time I've bought. Orders some coins on Tuesday afternoon and in my hands the following morning. I haven't got a clue when it comes to investing but thought as it's gold then I can't really loose...

First class service

Richard McKillop - 1 month ago

2017 1oz Gold UK Britannia PCGS Certified MS69

They reassured my concerns and advised me on my purchases. They phoned when they said they would and more importantly the package arrived when they said it would. First class service.