Price Promise Terms

There’s no need to search the internet for the best price on your gold bars and loose bullion coins.

At Direct Bullion we are proud to offer the industry’s first and only Price Promise!

We hope that by giving you unbeatable value every time you make a purchase from us that you will become a client for life. With this in mind, we will happily match or beat any quote you have from a competitor!*

Our Price Promise along with our Gold Standard Customer Service is what makes us London’s Number 1 Bullion dealer and makes purchasing gold an easy and stress free decision.

To request a price match please call 0800 055 7050 before making a purchase.

Ts & Cs

Price promise terms and conditions

  • We'll match our competitor’s* current UK website price.
  • The competitor’s item must be brand new, identical to ours, and offered on the same terms.
  • We and the competitor must have stock ready for delivery.
  • We must be able to verify the competitor’s price and stock position.
  • We’ll match the price of an item; not delivery charges or other services.
  • Cannot be used with any other offer.
  • Silver, Platinum and Palladium are excluded from this price promise.
  • Gold and Silver graded coins are excluded from this price promise.
  • The buyer cannot be an employee, relative or anyone otherwise connected to or associated with the competitor in which the price promise is being undertaken.
  • We will match the cheapest price found from the competetiors* with a further discount off the competitors* price.

* Competitors list: ATS Bullion, Bullion By Post,, Gold Made Simple, Royal Mint Bullion and Sharpes Pixley.

Why buy from us?

Gold Standard Customer Service

Free insured delivery on all UK orders

Spears 500 recommended

Low margins

Feefo 5*

Price Promise